Helping an industry leader act like one
XEQUALS
Branding
Website
Guidelines
We created a complete brand identity for an industry-leading student recruitment platform, transforming them from best-kept secret to impossible to ignore in a crowded tech market. The sector was drowning in data claims, but we found that XEquals had a power others couldn’t match: eliminating the guesswork that keeps admissions teams up at night.
The X became our signal through the noise – moving, shifting, drowning out everything that doesn't matter. A mark that works as hard as the platform itself, tying every touchpoint together with the confidence that comes from actually knowing. Stop guessing. Start knowing.
The industry leader finally looked like one.
