We created the brand world for Platform, a new gaming bar in Shoreditch. The mark plays off of the name and its namesake game play. And the world comes together with multiple patterns, colour combinations, gaming characters, and an inclusive, knowledgable tone of voice.

Where else can you KO your CEO or Hadouken your housemate? You and your crew can blast zombies one minute and win the Monaco Grand Prix the next. Slurp endless Bloody Marios or dig into brunch with Bowser. Smash, build, power up, chill, command, conquer and code. This is a bar where anything can happen. Let’s play with the possibilities.