PlugZenGrow is a sustainable vertical farming solution whose aim is to challenge traditional food production and inspire everyone to grow their own fresh produce. Their natural growing methods utilise grow boxes with a highly efficient closed loop watering system and uses minimal amounts of soil. All completely scalable – and all powered by the sun.
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Working around the idea of Think Inside The Box, we created a mix of vibrant patterns to visually represent the types of fruit and vegetables that can be grown in the boxes – subtly animating them to bring them to life.
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The logo is a modern serif with elegant flicks and shape of the letters have been crafted to reference the shape of the boxes, finished with a leaf sprouting from the o. When used with a positive tone of voice around the product benefit and sustainability, a brand really encourages everyone to get growing.