Shaping young people’s futures

CAUDWELL YOUTH

We created a complete brand identity for entrepreneur John Caudwell’s youth mentoring charity, from a wordmark celebrating connection to a business community called Torchrunners that mobilises entrepreneurial support.

Charity communications can feel defined by what's missing or broken. We focused on what's possible: the transformative power of two people connecting. Mentor and mentee, side by side.

Two dots in the wordmark capture that relationship. Then take on a life of their own. Headphones, speech bubbles, bicycle wheels, a compass. Whatever the story needs, the dots become it. An active visual language that attracts both young people and the mentors they need.

Together, they’re shaping futures. The brand just makes it easier to see how.