We Are Parable is an award winning film exhibition platform who provide audiences with unique opportunities to experience Black Cinema. In partnership with Channel 4, they created Momentum, an initiative which provides Black British filmmakers and content creators with the tools to enhance and elevate their careers across the UK.
We needed to create a campaign which spoke to Black creatives nationwide, whilst highlighting the partnership between We Are Parable and Channel 4 and Sony Pictures, keeping in line with Momentum’s previous look and feel.