Engineered with the shed spirit
JAMES GIN
Packaging
Branding
Website
Environment
Campaign
Guidelines
We created a complete brand world for James May’s gin range, from the bottles to ongoing design and social strategy.
Celebrity spirits crowd supermarket shelves, but most look like afterthoughts; James needed design worthy of his genuinely inventive flavours and global ambitions. James had built something real: parsnip and Asian spices, four flavours he’d invented himself, selling worldwide. But Waitrose doesn't stock celebrities. It stocks brands.
We crafted a clean wordmark that pairs perfectly with his esoteric flavours, then built an entire brand philosophy around it. The Shed Manifesto became our north star: celebrating James’ maverick spirit, in a way that everyone could raise a glass to. Every label, every social post, every new product extension flows from this singular truth.
From local pub curiosity to global retail presence. Welcome to the shed.
