Depends how you look at it
Bo Burnham – INSIDE Deluxe Vinyl Boxset
Packaging
Art Direction
Production
We designed a deluxe vinyl boxset that hides and reveals itself using red, green, and blue light theory.
How do you create physical packaging for an album about psychological isolation? Most music merchandise defaults to obvious imagery. Working with Bo, we noticed INSIDE was never just about the songs, it was about the tricks your mind plays when you're alone too long.
The boxset became a physical version of that psychological sleight of hand: coloured sleeves make images vanish and reappear, hiding messages in plain sight.
We meticulously colour-matched every element so the illusion would be perfect.
Nominated for GRAMMY®
